
MEA Free-From Food 乐鱼体育官网 Analysis
The Middle East and Africa Free-From Food 乐鱼体育官网 is expected to register a CAGR of 8% during the forecast period.
- The free-from food products have a significant scope to expand in the region. The retailers in the region generally operate in the low-margin environment. The local and expat population in the region are becoming highly aware of free-from food products, as well as the potential role of these products in a balanced diet and ensuring good health, which is expected to drive a significant growth in the 乐鱼体育官网, over the forecast period.
- Moreover, a major portion of the Middle East & African population is lactose intolerant. Soy-based dairy alternative, followed by rice- and coconut-based dairy alternatives dominate the 乐鱼体育官网. The aforementioned factors, coupled with the rising consumer preferences to maintain a healthy diet, are driving the growth of the free-from food products in the region.
- However, the comparatively high prices of free-from food products pose a challenge to the 乐鱼体育官网. The presence of nutritionally-equivalent alternatives for a lower price affects the consumer behavior and refrains the purchase of free-from food products.
MEA Free-From Food 乐鱼体育官网 Trends
Rising Awareness on Clean Labeling in Africa
Clean-label ingredients are consumer-friendly ingredients, which are natural, organic, non-GMO, and very minimally processed. The omission and elimination of intolerable and allergenic ingredients in clean-label products is facilitating the 乐鱼体育官网 for free-from foods in Africa.
The clean label trend started more recently in the African countries especially in South Africa, Kenya, Nigeria and Egypt but is growing fast year on year. Therefore, clean label 乐鱼体育官网 can be considered to be a developing 乐鱼体育官网 in Africa.
In Egypt, the free-from trend is forcing the bakery industry to reconsider the traditional preservation methods and replace chemical preservatives with natural alternatives to guarantee the clean label.
Growing consumer awareness of food ingredients and the desire for simple, natural foods have forced food manufacturers to develop products with a clean label appeal. This trend is only significant in the urban areas of Egypt and among the effluent class.

The Increasing Consumption of the Free-From Food in UAE
Being an import driven country, the United Arab Emirates imports majority of its gluten-free products from Europe, the United States, and Australia. Some of the international brands offering gluten-free products in the UAE 乐鱼体育官网 are Sch盲r, Gerbl茅 products from Nutrition and Sant茅, Choithrams (gluten-free bread), Barkat gluten-free pastas, and Alara gluten-free cereals.
With the growing demand for gluten-free and allergen free products in the UAE 乐鱼体育官网, many regional players are also emerging in the 乐鱼体育官网. For instance, Areej Jomaa operates a 100% gluten-free bakery in Dubai, where all the gluten-, lactose-, and allergen-free products are available.
Moreover, the online retail plaforms are too occupying this space in the country for instance, the GlutenFree-Super乐鱼体育官网.ae is an online shop selling all gluten-free food items, including dry goods, such as cereal, pasta, bead, sweets, pastries, and condiments.

MEA Free-From Food Industry Overview
The Middle East and Africa free-from food 乐鱼体育官网 is highly competitive, with a prominent presence of private label brands, and highly fragmented. Key players in the 乐鱼体育官网 include Dr. Schar AG/SpA, Hain Celestial, General Mills, and Danone SA.
Over the past few years, expanding one's 乐鱼体育官网 presence in emerging economies like Afica and Asia-Pacific region has been a key strategy behind the major companies' growth. With growing income levels and an increasing level of knowledge regarding the consumption of healthy food in these economies, companies are catering to the healthy needs of the people.
MEA Free-From Food 乐鱼体育官网 Leaders
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Danone S.A.
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The Hain Celestial Group, Inc.
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General Mills, Inc.
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Dr. Sch盲r AG / SPA
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Orgran SA
- *Disclaimer: Major Players sorted in no particular order

MEA Free-From Food Industry Segmentation
The Middle Wast and Africa Free-From-Food 乐鱼体育官网 is segmented by type into gluten free, dairy free, allergen free and other types, by end product into bakery and confectionery, dairy free foods, snacks, beverages, and other end products, by distribution channel into super乐鱼体育官网s/hyper乐鱼体育官网s, online retail stores, convenience stores and other distribution channels.
By Type | Gluten Free |
Dairy Free | |
Allergen Free | |
Other Types | |
By End Product | Bakery and Confectionery |
Dairy Free Foods | |
Snacks | |
Beverages | |
Other End Products | |
By Distribution Channel | Super乐鱼体育官网s/Hyper乐鱼体育官网s |
Online Retail Stores | |
Convenience Stores | |
Other Distribution Channels | |
By Country | South Africa |
United Arab Emirates | |
Saudi Arabia | |
Rest of Middle East and Africa |
MEA Free-From Food 乐鱼体育官网 Research FAQs
What is the current Middle East and Africa Free-From Food 乐鱼体育官网 size?
The Middle East and Africa Free-From Food 乐鱼体育官网 is projected to register a CAGR of 8% during the forecast period (2025-2030)
Who are the key players in Middle East and Africa Free-From Food 乐鱼体育官网?
Danone S.A., The Hain Celestial Group, Inc., General Mills, Inc., Dr. Sch盲r AG / SPA and Orgran SA are the major companies operating in the Middle East and Africa Free-From Food 乐鱼体育官网.
What years does this Middle East and Africa Free-From Food 乐鱼体育官网 cover?
The report covers the Middle East and Africa Free-From Food 乐鱼体育官网 historical 乐鱼体育官网 size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Middle East and Africa Free-From Food 乐鱼体育官网 size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Free-From Food in MEA Industry Report
Statistics for the 2025 Middle East and Africa Free-From Food 乐鱼体育官网 share, size and revenue growth rate, created by Mordor Intelligence鈩� Industry Reports. Middle East and Africa Free-From Food analysis includes a 乐鱼体育官网 forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.