Privacy Policy

Effective Date: March 13, 2025

Last Updated: March 13, 2025

Mordor Intelligence ("we," "our," or "us") is committed to protecting the privacy of your personal data. This comprehensive Data Privacy Policy ("Policy") describes how we collect, use, store, protect, and disclose your personal data when you interact with our services. Mordor Intelligence operates in compliance with applicable data privacy laws, including but not limited to the Digital Personal Data Protection Act (DPDPA), the General Data Protection Regulation (GDPR), and the California Consumer Privacy Act (CCPA).

By accessing or using our services, platforms, or websites, or by providing your personal data to us, you acknowledge and agree to the collection and use of your personal data in accordance with this Policy. Please read this document carefully.

1. Introduction

Mordor Intelligence is a trusted partner for businesses seeking comprehensive and actionable 乐鱼体育官网 intelligence. We empower organizations and individuals globally with insights that help them navigate complex 乐鱼体育官网s and make informed decisions. As part of this commitment, we place a high priority on maintaining the privacy and confidentiality of the personal data you provide to us.

This Policy applies to:

Individuals and organizations that engage with Mordor Intelligence through our website, services, or other means.
Clients, prospective clients, and subscribers.
Partners, contractors, and third-party service providers.
Users interacting with our website, platforms, or any of our digital communication tools.

2. Personal Data We Collect

Mordor Intelligence collects various categories of personal data, depending on the nature of our interactions with you. This includes, but is not limited to:

A. Personal Identification Information

Name (first and last)
Email address
Phone number
Postal address
Job title
Company/Organization name

B. Professional Information

Employment history (current and past roles)
Industry affiliation
Work-related preferences and interests
Educational background (where applicable)

C. Transactional Data

Subscription details
Purchase history
Payment details (credit card number, billing address, etc.)
Invoices and billing information
Payment method preferences

D. Technical Data

IP address
Browser type
Device identifiers
Operating system
Location data (when enabled and consented to)
Usage data (how you interact with our website, services, or platforms)
Cookies and tracking technologies (as detailed in our Cookie Policy)

E. 乐鱼体育官网ing Data

乐鱼体育官网ing preferences (opt-ins, preferences, and communication history)
Responses to 乐鱼体育官网ing campaigns and offers
Survey responses (where applicable)
Event participation information

F. Communication Data

Correspondence with us (email, phone, or chat communications)
Feedback and reviews

G. Sensitive Data

In general, Mordor Intelligence does not intentionally collect sensitive data such as racial or ethnic origin, political opinions, religious beliefs, or health-related information. However, if we inadvertently collect sensitive data, we will seek explicit consent for processing.

3. How We Collect Your Data

Mordor Intelligence may collect your personal data in the following ways:

A. Direct Interactions

When you register or subscribe to our services.
When you contact us through our website, email, or other communication channels.
When you request a demo or consultation.
When you sign up for newsletters, whitepapers, or other 乐鱼体育官网ing materials.
When you participate in surveys, webinars, or events.

B. Automated Technologies or Interactions

Through cookies, web beacons, and other tracking technologies as you navigate through our website and platforms.
Through third-party analytics tools and services that collect and aggregate usage data to improve our website or platforms.

C. Third-Party Sources

Through our third-party partners, service providers, or business affiliates who may share your data with us (e.g., payment processors, advertising networks, or 乐鱼体育官网ing partners).
Through publicly available sources, such as professional networks or directories, when legally permissible.

4. How We Use Your Data

We process personal data for various business and operational purposes, including:

A. Service Delivery and Performance of Contracts

To provide 乐鱼体育官网 research, industry reports, and tailored intelligence services.
To process transactions, manage subscriptions, and deliver purchased services.
To provide customer support and address inquiries or issues.
To manage and enhance client and business relationships.

B. Legal Compliance

To fulfil legal obligations such as compliance with tax laws, financial regulations, and reporting requirements.
To resolve disputes, protect our legal rights, and prevent fraudulent activities.

C. 乐鱼体育官网ing and Business Development

To send promotional materials, newsletters, and relevant offers (with your consent where required).
To tailor our 乐鱼体育官网ing communications based on your preferences and behaviour.
To analyse user engagement and feedback to refine our offerings and improve customer satisfaction.

D. Research and Analytics

To analyse user behaviour, conduct 乐鱼体育官网 research, and optimize our products, services, and user experience.
To enhance the performance and functionality of our website, platforms, and tools.

E. Security and Protection

To monitor and protect the integrity, availability, and security of our services, websites, and platforms.
To detect and prevent malicious activities, fraud, or unauthorized access.

5. Legal Basis for Data Processing (GDPR)

In accordance with the General Data Protection Regulation (GDPR), we rely on one or more of the following legal bases for processing your personal data:

Consent: Where you have provided your explicit consent for us to process your data (e.g., opting into 乐鱼体育官网ing communications or providing contact details).
Contractual Necessity: When processing is necessary to fulfil a contract with you or take pre-contractual steps (e.g., delivering research reports or responding to client inquiries).
Legal Obligation: When processing is required to comply with legal requirements or regulations.
Legitimate Interests: When processing is based on our legitimate interests, such as improving services, conducting research, and 乐鱼体育官网ing activities, provided these interests are not overridden by your rights and freedoms.
Vital Interests: In limited circumstances where processing is necessary to protect your or others' vital interests.

6. Data Sharing and Disclosures

Mordor Intelligence may share your personal data in the following situations:

A. Service Providers and Partners

We may share your data with trusted third-party service providers who assist with our operations, including payment processors, cloud hosting providers, IT support, email service providers, and 乐鱼体育官网ing agencies etc. These providers process personal data on our behalf and are contractually obligated to safeguard your data.

Standard Contractual Clauses (SCCs): Where appropriate, we incorporate Standard Contractual Clauses (SCCs) or other legally recognized transfer mechanisms (e.g., Binding Corporate Rules, where applicable) into our contracts with subcontractors or sub-processors located outside the EU. These clauses impose binding obligations on the receiving party to protect the transferred data in accordance with EU data protection standards.
Adequacy Decisions: Where a transfer is made to a country with an adequacy decision from the European Commission (i.e., the country provides an adequate level of data protection as determined by the EU), we ensure that the transfer is conducted in accordance with the relevant adequacy framework.

B. Business Transfers

In the event of a merger, acquisition, or asset sale, your personal data may be transferred to the acquiring entity, subject to this Policy.

C. Legal Compliance

We may disclose your data in response to lawful requests by public authorities, such as government agencies or law enforcement, including to meet national security or law enforcement requirements.

D. Security and Fraud Prevention

We may share your data to detect and prevent fraud, unauthorized transactions, or other harmful activities.

E. With Your Consent

We may share your personal data with other third parties with your explicit consent, including business partners or affiliates offering complementary services.

7. Data Processing and Third-Party Data Controllers

As Mordor Intelligence provides services to thousands of clients, there may be instances where we act as a data processor on behalf of our clients, who may be the data controllers of personal data. This relationship requires us to ensure that we comply with the data protection obligations set out in the General Data Protection Regulation (GDPR) and other relevant privacy laws.

Role as Data Processor: In situations where we act as a data processor for our clients, we process personal data strictly in accordance with the instructions provided by the client. This includes the storage, management, and processing of data for purposes specified in our contracts with those clients.
Client Responsibilities as Data Controllers: Our clients, as data controllers, are responsible for ensuring that the collection and processing of personal data comply with all relevant laws, including obtaining the necessary consent and ensuring the rights of data subjects are respected.
Data Processing Agreements: We enter into formal Data Processing Agreements (DPAs) with clients who act as data controllers to define the terms and conditions under which personal data is processed, including security measures, data retention policies, and data breach notification procedures.
Sub-processors: We may use third-party vendors or sub-processors to perform specific services on our behalf (e.g., cloud storage, data analytics, payment processing). Any such sub-processors are bound by confidentiality and data protection agreements, and we provide clients with a list of sub-processors upon request.

8. Regular Monitoring and Audits

We monitor and regularly audit any data transfers to subcontractors outside the EU to ensure that these third parties are complying with their contractual obligations and the applicable data protection laws. If any non-compliance is detected, we will take immediate corrective action to address the issue.

9. Cross-Border Data Transfers and Data Sovereignty

As Mordor Intelligence operates globally and serves clients in various regions, we may transfer personal data across borders. We ensure that cross-border data transfers are made in compliance with international data protection laws.

International Transfers: Personal data may be transferred to jurisdictions outside of the European Economic Area (EEA) or California (as applicable), including countries that may not have equivalent data protection laws. In such cases, we take necessary measures, such as adopting Standard Contractual Clauses (SCCs), to protect the personal data being transferred.
Data Sovereignty: We ensure that our data storage and processing practices comply with local data protection laws in the jurisdictions where we operate. Where required, we store data in jurisdictions that provide a higher level of data protection, such as the European Union or the United States, and make sure appropriate safeguards are in place.

10. Client Data Security and Obligations

Client鈥檚 Data Security Obligations: Clients are responsible for ensuring that their own data protection measures align with applicable laws, including ensuring that any personal data shared with Mordor Intelligence is collected and processed lawfully. Clients are also responsible for the security of any data they upload or provide to us.
Client鈥檚 Role in Incident Reporting: Clients must notify us promptly if they become aware of any potential security incidents involving their own data, ensuring we can take immediate action to address any risks to data security.

11. Third-Party 乐鱼体育官网ing and Data Sharing

Mordor Intelligence respects the privacy of your personal data and does not sell, rent, or share your personal data with third parties for 乐鱼体育官网ing purposes without your consent. However, in the case where we work with trusted third-party 乐鱼体育官网ing partners, we will disclose that data in accordance with this policy and applicable privacy laws.

乐鱼体育官网ing Partners: We may share your data with trusted third-party partners for the purpose of sending you relevant information and offers, but only with your explicit consent, where required under applicable laws.
Opt-Out Options: You can opt out of receiving third-party 乐鱼体育官网ing materials by clicking the unsubscribe link in any communication, or by contacting us directly.

12. Right to Information

Upon request, we will provide information regarding the subcontractors or sub-processors that process personal data on our behalf, including the countries to which data is transferred and the transfer mechanisms in place. Clients and individuals may request further details regarding the safeguards that have been implemented to ensure compliance with the GDPR鈥檚 requirements.

13. Data Retention

We retain personal data only as long as necessary to fulfil the purposes outlined in this Policy, or as required to comply with legal, accounting, or reporting obligations. The retention period may vary depending on the type of data:

Transactional Data: Retained for as long as necessary for contract performance and compliance with legal obligations (e.g., tax laws).
乐鱼体育官网ing Data:
Retained until you opt-out or withdraw consent to receive 乐鱼体育官网ing communications.
Client Account Data: Retained for the duration of our business relationship and for a period thereafter, as required by law or for record-keeping purposes.

We will securely dispose of your personal data when it is no longer needed.

14. Data Protection and Security

Mordor Intelligence implements robust security measures to protect your personal data, including:

Encryption: We encrypt sensitive data in transit using SSL/TLS and at rest where applicable.
Access Controls: We implement strict access controls to ensure that only authorized personnel have access to your data.
Regular Audits and Monitoring: We perform regular security audits and monitor for any unusual activity that could compromise data security.
Backup and Disaster Recovery: We maintain backup systems and disaster recovery plans to safeguard against data loss.

However, no security system is infallible, and we cannot guarantee absolute security of your data. It is important that you take steps to protect your own data (e.g., securing your login credentials).

15. Your Rights

Depending on your jurisdiction, you may have various rights with respect to your personal data:

A. Right to Access

You have the right to request access to the personal data we hold about you, including information on how it is processed.

B. Right to Rectification

You have the right to request correction of inaccurate or incomplete data.

C. Right to Erasure

You have the right to request that we delete your personal data under certain conditions (e.g., data no longer necessary, withdrawal of consent).

D. Right to Restrict Processing

You may request that we restrict processing of your data under specific circumstances.

E. Right to Data Portability

You can request a copy of your personal data in a structured, commonly used, machine-readable format for transfer to another data controller.

F. Right to Object

You have the right to object to the processing of your data, particularly for direct 乐鱼体育官网ing purposes.

G. Right to Withdraw Consent

If we process your data based on consent, you have the right to withdraw that consent at any time.

H. Right to Lodge a Complaint

You have the right to lodge a complaint with a supervisory authority if you believe your rights have been violated.

I. California Residents鈥� Rights (CCPA)

California residents have additional rights, including:

Right to Know the categories and specific pieces of personal data collected.
Right to Delete your personal data (subject to exceptions).
Right to Opt-Out of the sale of your personal data.
Non-Discrimination: You have the right to exercise these rights without facing discrimination.

To exercise any of these rights, please contact us using the contact information below.

16. International Data Transfers

Mordor Intelligence may transfer your personal data to countries outside of your jurisdiction, including countries that may not have the same level of data protection laws. In such cases, we will ensure that adequate safeguards, such as Standard Contractual Clauses (SCCs), are in place to protect your data in accordance with applicable laws.

17. Changes to This Privacy Policy

We may update this Policy periodically to reflect changes in our data processing practices or comply with new legal or regulatory requirements. We will notify you of significant changes through our website or other communication channels. Please review this Policy regularly for updates.

18. Contact Us

If you have any questions or concerns about this Privacy Policy, or if you wish to exercise any of your rights under data protection laws, please contact us at: Email: [email protected]