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India Mutual Fund 乐鱼体育官网 Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The India Mutual Fund 乐鱼体育官网 is Segmented by Fund Type (Equity, Bond, Hybrid, Money 乐鱼体育官网, and Others), by Investor Type (Retail and Institutional), by Management Style (Active and Passive), and by Distribution Channel (Online Trading Platform, Banks, Securities Firm, and Others). The 乐鱼体育官网 Forecasts are Provided in Terms of Value (USD).

India Mutual Fund 乐鱼体育官网 Size and Share

India Mutual Fund 乐鱼体育官网 (2025 - 2030)
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India Mutual Fund 乐鱼体育官网 Analysis by Mordor Intelligence

The India mutual fund 乐鱼体育官网 is valued at USD 0.85 trillion in 2025 and is projected to touch USD 1.17 trillion by 2030, reflecting a 6.62% CAGR. This healthy momentum stems from a confluence of regulatory modernization, digital distribution, and an enduring retail investment culture that took firmer root after the pandemic. New frameworks such as Specialized Investment Funds (SIFs) and Mutual Fund Lite have expanded the investable universe, bridging classic pooled vehicles with portfolio-management-style products while lowering operating hurdles for passive fund specialists. Equity funds continue to anchor the India mutual fund 乐鱼体育官网 as investors increasingly shift household savings away from fixed-income deposits toward long-horizon wealth creation[1]Arijit Ghosh, 鈥淩etail SIP Inflows Hit Fresh Record,鈥� business-standard.com. Rapid penetration of UPI-enabled micro-SIPs, coupled with growing comfort among first-time investors who use mobile apps for onboarding, reinforces steady inflows even in volatile 乐鱼体育官网s. Although stricter expense-ratio ceilings and cybersecurity compliance add cost pressure, most asset managers consider technology investments and scale-driven efficiencies adequate countermeasures.

Key Report Takeaways

  • By fund type, equity captured 58.97% of the India mutual fund 乐鱼体育官网 share in 2024 and is projected to advance at an 8.03% CAGR through 2030.
  • By investor type, retail investors held 60.65% share of the India mutual fund 乐鱼体育官网 in 2024, while their assets are expected to expand at a 7.24% CAGR to 2030.
  • By management style, active funds accounted for 74.19% share of the India mutual fund 乐鱼体育官网 in 2024; passive strategies are projected to grow at an 8.56% CAGR.
  • By distribution channel, online trading platforms secured a 33.16% share of the India mutual fund 乐鱼体育官网 in 2024 and are anticipated to lead growth at 9.15% CAGR.

Segment Analysis

By Fund Type: Equity Dominance Accelerates Digital Shift

Equity funds controlled 58.97% of the India mutual fund 乐鱼体育官网 size in 2024 and logged an 8.03% CAGR forecast outlook, underscoring the asset class鈥檚 central role in the India mutual fund 乐鱼体育官网 size expansion toward 2030. Record net inflows in FY 2025 reveal sustained conviction in equities as household allocations steadily move away from legacy term deposits. Bond funds attract conservative capital, buoyed by 6.8%鈥�7% yields that brought a 24% AUM lift in 2024, while hybrid strategies broaden diversification, with multi-asset products now 12% of that category.

Demographic dividends provide additional lift: millennials and Gen-Z investors overwhelmingly favor automated SIPs, supplying long-duration cash that helps managers ride volatility. Specialized Investment Funds, offering long-short and sector-rotation strategies, broaden their SKU range. They do so at a fraction of the minimums set by Portfolio Management Services (PMS), bolstering equity's dominant position in India's mutual fund landscape.

乐鱼体育官网 Analysis of India Mutual Fund 乐鱼体育官网: Chart for Fund Type
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Note: Segment shares of all individual segments available upon report purchase

By Investor Type: Retail Revolution Transforms 乐鱼体育官网 Dynamics

Retail investors commanded 60.65% of the India mutual fund 乐鱼体育官网 size in 2024 and exhibit a 7.24% CAGR over the forecast period, confirming their primacy in the India mutual fund 乐鱼体育官网 share story through 2030. Unique investor counts crossed 54.6 million by April 2025, yet penetration is only 3.6% of the population, suggesting vast headroom for inclusion. Women now make up 26% of folio holders, showing that financial literacy efforts bear fruit across demographics.

Institutional investors still anchor debt and liquid schemes, offering ballast in corrections. However, pervasive micro-SIPs via UPI and tier-3 uptake expand the retail pie faster, gradually diluting institutional dominance. Behavioral stickiness from automated deductions limits knee-jerk redemptions, enabling managers to execute multi-cycle strategies that nurture the India mutual fund 乐鱼体育官网.

By Management Style: Passive Strategies Gain Momentum Despite Active Dominance

Active mandates held 74.19% of the India mutual fund 乐鱼体育官网 size in 2024, but index funds and ETFs are expected to compound at 8.56% over the forecast period鈥攖he highest among style cohorts鈥攕ignaling growing cost sensitivity and index-tracking comfort. Passive folios doubled in 2024, and ETF assets climbed 37%, aided by 116 new product launches that include thematic baskets such as technology and healthcare. Low-fee structures and SEBI鈥檚 Lite framework amplify competition, making passive adoption a structural鈥攏ot cyclical鈥攖heme within the India mutual fund 乐鱼体育官网.

Active managers respond by sharpening factor-based stock selection and enhancing disclosure to justify fees, yet systematic underperformance in select categories gives retail investors powerful proof points in favor of passives. Over time, transparent fee differentials and scaling benefits could rebalance the India mutual fund 乐鱼体育官网 size mix toward index-tracking vehicles, though active skill remains prized in less efficient segments such as small-caps.

乐鱼体育官网 Analysis of India Mutual Fund 乐鱼体育官网: Chart for Management Style
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By Distribution Channel: Digital Platforms Disrupt Traditional Models

Online platforms now distribute 33.16% of assets and post a 9.15% CAGR, a trajectory that directly challenges bank-branch dominance in the India mutual fund 乐鱼体育官网. Fintechs leverage vernacular content, intuitive UI, and zero-paper onboarding to convert young savers, while robo-advisory nudges encourage timely rebalancing. Banks retain heft in tier-2/3 territories where branch trust still resonates, yet even there, hybrid 鈥減hygital鈥� models are rising.

Brokerage houses cross-sell to equity-trading clients, and independent advisors differentiate through high-touch planning for affluent customers. The JAM rails and UPI micro-transactions cement the distribution democratization, with fintech wallets increasingly embedded as day-to-day finance hubs that route surplus cash into liquid schemes. As scale builds, operating leverage keeps acquisition costs low, positioning digital channels as the growth bedrock of the India mutual fund 乐鱼体育官网.

Geography Analysis

Metropolitan centers still hold the lion鈥檚 share of AUM, yet the growth spotlight has shifted to smaller towns that contribute to a considerable share of individual assets. SIP penetration maps this trend: while B30 ticket sizes trail their T30 counterparts, B30 account counts are climbing faster, underscoring inclusivity gains. The 鈥淢utual fund sahi hai鈥� public-awareness campaign continues to resonate across media dark zones, driving curiosity that digital KYC workflows quickly convert into active folios.

Several low-base states have posted triple-digit percentage jumps in average AUM, albeit from modest starting points, hinting at latent upside as economic growth and internet penetration converge. Western and northern corridors remain top contributors relative to state GDP, but the share gap is narrowing as southern and eastern belts ramp up, helped by vernacular fintech outreach and government-led financial-inclusion drives.

Asset managers increasingly seed branch-light kiosks and partnership models in semi-urban clusters, recognizing that future unit economics favor hybrid servicing layered atop mobile self-service. Over half of new SIP accounts now originate outside tier-1, diversifying inflow sources and tapering metro-driven volatility in the India mutual fund 乐鱼体育官网.

Competitive Landscape

India鈥檚 mutual fund arena shows moderate concentration, with a handful of entrenched houses retaining clear AUM leads even as fresh entrants and digital disruptors intensify rivalry. Strategic moves reshape the leader board: Hinduja Group鈥檚 60% purchase of Invesco India offers an expanded distribution lattice, while the Jio-BlackRock partnership fuses global index prowess with a national telecom reach that could redefine scale economics. Older fund houses confront expense headwinds and passive fee wars, prompting operating-margin resets and process automation to stay competitive.

Technology capabilities now differ widely across managers. Fintech-native challengers win younger demographics through design-first interfaces and real-time analytics, whereas legacy managers accelerate cloud migrations and data-science hires to close that gap. Product innovation is equally intense: ESG, quantitative, and factor strategies proliferate, targeting savvy investors who seek differentiated alpha-sources beyond vanilla diversified funds.

Regulatory tailwinds open additional fronts. SIF guidelines allow managers to combine hedge-fund-style mandates with mutual-fund cost structures, spawning niche skills in long-short or sector-rotation spaces. Passive specialists under Mutual Fund Lite face lower seed-capital thresholds, encouraging boutique index designers to join the India mutual fund 乐鱼体育官网 and chip away at incumbents鈥� share. Overall, competitive gravity favors well-capitalized, tech-savvy firms that can sustain thin fees, high compliance, and customer-experience leadership.

India Mutual Fund Industry Leaders

  1. SBI Mutual Fund

  2. HDFC Mutual Fund

  3. ICICI Prudential Mutual Fund

  4. Nippon India Mutual Fund

  5. Aditya Birla Sun Life Mutual Fund

  6. *Disclaimer: Major Players sorted in no particular order
India Mutual Fund 乐鱼体育官网 Concentration
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Recent Industry Developments

  • June 2025: Jio BlackRock Asset Management unveiled its website and leadership team, led by CEO Sid Swaminathan, after obtaining SEBI approval in May 2025.
  • June 2025: Motilal Oswal Mutual Fund launched India鈥檚 first BSE 1000 Index Fund, opening for subscription 5鈥�19 June 2025.
  • May 2025: Edelweiss AMC introduced Altiva SIF, among the first offerings under SEBI鈥檚 Specialized Investment Fund rules.
  • February 2025: SEBI formally adopted Mutual Fund Lite and SIF regulations through the Third Amendment Regulations 2024.

Table of Contents for India Mutual Fund Industry Report

1. Introduction

  • 1.1 Study Assumptions & 乐鱼体育官网 Definition
  • 1.2 Scope of the Study

2. Research Methodology

3. Executive Summary

4. 乐鱼体育官网 Landscape

  • 4.1 乐鱼体育官网 Overview
  • 4.2 乐鱼体育官网 Drivers
    • 4.2.1 Rising retail participation via SIPs
    • 4.2.2 Rapid digital distribution via fintech & RIA platforms
    • 4.2.3 Favourable tax incentives for equity funds
    • 4.2.4 Regulatory push for transparency & lower costs
    • 4.2.5 Shift of pension assets to long-duration debt schemes
    • 4.2.6 Micro-SIPs through UPI in Tier-3/4 towns
  • 4.3 乐鱼体育官网 Restraints
    • 4.3.1 Equity-乐鱼体育官网 valuation volatility deterring inflows
    • 4.3.2 SEBI caps on total-expense ratios squeeze margins
    • 4.3.3 Liquidity stress in small-cap funds requires buffers
    • 4.3.4 Heightened cyber-security & data-privacy risks
  • 4.4 Value / Supply-Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Technological Outlook
  • 4.7 Porter's Five Forces
    • 4.7.1 Threat of New Entrants
    • 4.7.2 Bargaining Power of Buyers
    • 4.7.3 Bargaining Power of Suppliers
    • 4.7.4 Threat of Substitutes
    • 4.7.5 Intensity of Competitive Rivalry

5. 乐鱼体育官网 Size & Growth Forecasts (Value)

  • 5.1 By Fund Type
    • 5.1.1 Equity
    • 5.1.2 Bond
    • 5.1.3 Hybrid
    • 5.1.4 Money 乐鱼体育官网
    • 5.1.5 Others
  • 5.2 By Investor Type
    • 5.2.1 Retail
    • 5.2.2 Institutional
  • 5.3 By Management Style
    • 5.3.1 Active
    • 5.3.2 Passive
  • 5.4 By Distribution Channel
    • 5.4.1 Online Trading Platform
    • 5.4.2 Banks
    • 5.4.3 Securities Firm
    • 5.4.4 Others

6. Competitive Landscape

  • 6.1 乐鱼体育官网 Concentration
  • 6.2 Strategic Moves
  • 6.3 乐鱼体育官网 Share Analysis
  • 6.4 Company Profiles (includes Global Level Overview, 乐鱼体育官网 Level Overview, Core Segments, Financials as available, Strategic Information, 乐鱼体育官网 Rank/Share for Key Companies, Products & Services, and Recent Developments)
    • 6.4.1 SBI Mutual Fund
    • 6.4.2 HDFC Mutual Fund
    • 6.4.3 ICICI Prudential Mutual Fund
    • 6.4.4 Nippon India Mutual Fund
    • 6.4.5 Aditya Birla Sun Life Mutual Fund
    • 6.4.6 UTI Mutual Fund
    • 6.4.7 DSP Mutual Fund
    • 6.4.8 Kotak Mahindra Mutual Fund
    • 6.4.9 Axis Mutual Fund
    • 6.4.10 Tata Mutual Fund
    • 6.4.11 Invesco Mutual Fund
    • 6.4.12 IDFC Mutual Fund
    • 6.4.13 Sundaram Mutual Fund
    • 6.4.14 Edelweiss Mutual Fund
    • 6.4.15 Motilal Oswal Mutual Fund
    • 6.4.16 Mirae Asset Mutual Fund
    • 6.4.17 Franklin Templeton Mutual Fund
    • 6.4.18 Canara Robeco Mutual Fund
    • 6.4.19 HSBC Mutual Fund
    • 6.4.20 LIC Mutual Fund

7. 乐鱼体育官网 Opportunities & Future Outlook

  • 7.1 White-space & Unmet-need Assessment
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India Mutual Fund 乐鱼体育官网 Report Scope

Mutual funds are pooled investments from many investors to invest in various asset classes. A mutual fund can be a corporation's pension or an employee-owned company's savings plan, or an individual or family can manage it. The report explains the Indian mutual fund industry, regulatory environment, MF companies, and business models. The report also provides a detailed 乐鱼体育官网 segmentation with the product types, current 乐鱼体育官网 trends, changes in 乐鱼体育官网 dynamics, and growth opportunities. Furthermore, an in-depth analysis of the 乐鱼体育官网 size and forecasts for the various segments are presented. The Indian Mutual Fund Industry is segmented based on asset class, and source of funds. By asset class, the 乐鱼体育官网 is segmented into debt-oriented schemes, equity-oriented schemes, money 乐鱼体育官网, ETFs, and foods. By source of funds,the 乐鱼体育官网 is segmented into banks, retail investors, Indian institutional investors, FIIs, insurance companies, and other sources. The 乐鱼体育官网 size and forecasts are provided in terms of value (USD) for all the above segments.

By Fund Type Equity
Bond
Hybrid
Money 乐鱼体育官网
Others
By Investor Type Retail
Institutional
By Management Style Active
Passive
By Distribution Channel Online Trading Platform
Banks
Securities Firm
Others
By Fund Type
Equity
Bond
Hybrid
Money 乐鱼体育官网
Others
By Investor Type
Retail
Institutional
By Management Style
Active
Passive
By Distribution Channel
Online Trading Platform
Banks
Securities Firm
Others
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Key Questions Answered in the Report

What is the current size of the India mutual fund 乐鱼体育官网?

The industry manages USD 0.85 trillion in 2025 assets and is forecast to reach USD 1.17 trillion by 2030.

Which fund category holds the largest India mutual fund 乐鱼体育官网 share?

Equity funds lead with a 58.97% share in 2024 and remain the fastest-growing category at an 8.03% CAGR through 2030.

How fast are passive funds growing in the India mutual fund 乐鱼体育官网?

Passive strategies such as index funds and ETFs are projected to expand at 8.56% CAGR, the quickest among management styles.

Why are online platforms gaining distribution share?

Fintech interfaces, UPI-enabled micro-SIPs, and low onboarding friction have driven online channels to 33.16% 乐鱼体育官网 share and 9.15% CAGR.

What regulatory changes are shaping the 乐鱼体育官网 outlook?

SEBI鈥檚 Specialized Investment Fund and Mutual Fund Lite frameworks, plus tighter total-expense-ratio rules, are fostering transparency, new products, and cost competition.

How significant are B30 cities for future growth?

Investors beyond the top 30 cities now account for more than 20% of retail assets, highlighting a strong geographic diversification trend that underpins long-term inflows.

India Mutual Fund 乐鱼体育官网 Report Snapshots

Compare 乐鱼体育官网 size and growth of India Mutual Fund 乐鱼体育官网 with other 乐鱼体育官网s in Financial Services and Investment Intelligence Industry