乐鱼体育官网

US Mutual Fund Industry Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The US Mutual Fund 乐鱼体育官网 is Segmented by Fund Type (Equity, Bond, Hybrid, and More), by Investor Type (Retail, Institutional), by Management Style (Active, Passive), and by Distribution Channel (Online Trading Platform, Banks, Securities Firm, Others). The 乐鱼体育官网 Forecasts are Provided in Terms of Value (USD).

US Mutual Fund 乐鱼体育官网 Size and Share

US Mutual Fund 乐鱼体育官网 (2025 - 2030)
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US Mutual Fund 乐鱼体育官网 Analysis by Mordor Intelligence

The US mutual fund 乐鱼体育官网 commands assets of USD 30.09 trillion in 2025 and is forecasted to reach USD 39.22 trillion by 2030, expanding to a 5.44% CAGR. Fee compression, automatic enrollment under SECURE Act 2.0, steady passive-fund inflows, and technology-enabled distribution channels reinforce this growth path. Persistent Treasury-bill yields have redirected cash toward money-乐鱼体育官网 funds, yet large managers convert headwinds into scale advantages through operational efficiency. Regulatory modernization, including the SEC鈥檚 approval of ETF share classes for mutual funds, accelerates product innovation that blends active skill with passive structures. Taken together, these dynamics signal an inflection point in which the US mutual fund 乐鱼体育官网 rewards firms able to pair low-cost core offerings with specialized strategies and digital client experiences.

Key Report Takeaways

  • By fund type, equity funds held 56.67% of the US mutual fund 乐鱼体育官网 share in 2024, while the 鈥淥thers鈥� category posts a 9.21% CAGR through 2030.
  • By investor type, retail investors commanded 86.34% of the US mutual fund 乐鱼体育官网 size in 2024 and are projected to advance at a 5.82% CAGR to 2030.
  • By management style, active strategies accounted for a 59.22% slice of the US mutual fund 乐鱼体育官网 size in 2024; passive strategies are projected to exhibit a 6.52% annual growth rate over the forecast period.
  • By distribution channel, securities firms led with 42.73% revenue share of the US mutual fund 乐鱼体育官网 size in 2024, while online trading platforms are on track to record the fastest 7.45% CAGR to 2030.

Segment Analysis

By Fund Type: Alternatives Drive Innovation Beyond Traditional Categories

Equity funds retained 56.67% of the US mutual fund 乐鱼体育官网 share in 2024, underscoring their central portfolio role. The 鈥淥thers鈥� bucket is projected to outpace with a 9.21% CAGR through 2030. Goldman Sachs鈥檚 U.S. Large Cap Buffer 3 ETF launch illustrates a brisk pipeline that deepens downside-protection choices. Bond funds still stabilize allocation during rate gyrations, while hybrid strategies prosper from target-date demand linked to automatic enrollment. Money-乐鱼体育官网 reforms in October 2024 cut institutional prime offerings from 25 to 9, cementing large-provider dominance[3]Investment Company Institute, 鈥淢oney Fund Reform Statistics,鈥� ici.org.

These shifts indicate significant growth potential in the US mutual fund 乐鱼体育官网 for alternative structures, driven by investor interest in non-traditional risk-return profiles. Interval funds and tender-offer designs bridge retail and private-乐鱼体育官网 exposure, as Franklin Templeton鈥檚 FLEX fund amassed USD 904.5 million at inception. Consolidation among money-乐鱼体育官网 managers highlights how regulatory cost burdens favor scale, while equity fund providers diversify into buffered and defined-outcome wrappers to retain flows.

US MF 1
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Note: Segment shares of all individual segments are available upon report purchase

By Investor Type: Retail Dominance Accelerates Through Digital Channels

Retail accounts controlled 86.34% of the US mutual fund 乐鱼体育官网 size in 2024, with a 5.82% annual growth projection over the forecast period. Schwab鈥檚 Alternative Investments Select platform targets clients above USD 5 million, democratizing private-乐鱼体育官网 strategies once off-limits to individuals. Institutional segments provide stability but grow more slowly, often validating innovative funds before retail uptake.

Millennials form the fastest-expanding cohort, preferring mobile guidance over branch visits. Vanguard鈥檚 AI-driven advisor summaries exemplify how technology personalizes advice without sacrificing human oversight. As robo-assisted tools improve, low-balance investors gain institutional-grade analytics, leveling the playing field inside the US mutual fund 乐鱼体育官网.

By Management Style: Passive Growth Challenges Active Differentiation

Active mandates accounted for 59.22% of the US mutual fund 乐鱼体育官网 size in 2024, yet passive vehicles are expected to grow 6.52% annually over the forecast period. 乐鱼体育官网 concentration鈥攖op ten S&P 500 names equal 35% of index weight鈥攃reates valuation pockets where skilled active managers can shine. BlackRock鈥檚 machine-learning tools fuse data scale with alpha goals, showcasing hybrid evolution.

The spectrum now ranges from rules-based factor indexing to high-conviction stock picking, eroding a strict active-versus-passive dichotomy. Passive innovators roll out ESG and thematic slices that mimic active tilts yet keep low costs. For investors, the US mutual fund 乐鱼体育官网 offers layered exposure that mixes passive efficiency with active insights.

US MF 2
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By Distribution Channel: Digital Transformation Reshapes Advisor Relationships

Securities firms managed 42.73% of the flows of the US mutual fund 乐鱼体育官网 size in 2024, leveraging branch networks and research depth. Online platforms, however, are projected to post a 7.45% CAGR over the forecast period, as self-directed investors seek cost transparency. Schwab projects USD 2 trillion in platform-managed assets within five years, integrating custody, advice, and proprietary ETFs. Banks augment product suites with alternative-investment access to retain affluent clients.

Robo-advisors blend algorithmic rebalancing with human planners, appealing to segments that value digital convenience and occasional expert consultation. State Street鈥檚 segmentation research urges tailored messaging for Hybrid Investors, Millennials, Generation X, and Women. As technology lowers switching friction, distribution competition inside the US mutual fund 乐鱼体育官网 pivots to holistic wealth-management ecosystems.

Geography Analysis

The US mutual fund 乐鱼体育官网 derives most assets from metropolitan powerhouses such as New York, Boston, and San Francisco, where asset managers headquarter investment, compliance, and product teams. These cities concentrate intellectual capital and institutional clients, amplifying aggregate flows despite representing a minority of the population. Wealth migration into Florida and Texas rearranges regional distribution desks, pushing firms to establish satellite offices that capture Sun Belt inflows tied to favorable taxes and population growth among retirees.

State-level tax differentials influence strategy demand. High-income residents in California and New York favor municipal-bond funds that shelter income, while low-tax states tilt toward taxable fixed income. SECURE Act 2.0 encourages states to launch auto-IRA programs that channel default flows into low-cost index funds, reinforcing geographic clustering where certain providers dominate new plan mandates[4]J.P. Morgan Asset Management, 鈥淪ECURE Act 2.0 State-Sponsored Plans,鈥� jpmorgan.com. The overall US mutual fund 乐鱼体育官网 size expands evenly nationwide, yet coastal hubs remain product-development centers that export innovation.

Technology further reduces geography as a constraint by enabling universal access through online brokers. Still, live advisory events, compliance regimes, and local economic cycles sustain regional nuances. Interval and tender-offer funds often debut in financial centers before penetrating secondary 乐鱼体育官网s, giving early-adopter geographies an informational edge. Over the forecast period, demographic shifts toward Sun Belt metros and remote-work flexibility will gradually diversify the US mutual fund 乐鱼体育官网鈥檚 asset geography while keeping New York鈥檚 primacy intact.

Competitive Landscape

Competition clusters into mega-scale, diversified platforms and focused specialists. The first tier鈥擝lackRock, Vanguard, Fidelity, State Street鈥攍everages trillions in AUM, low operating costs, and integrated distribution to defend share. Mid-tier players such as Capital Group and T. Rowe Price pivot to performance differentiation and advisory relationships. Boutique firms capture niches in alternatives and factor strategies where agility trumps scale.

Fee compression removes pricing as an edge, directing rivalry toward technology, service, and breadth of solutions. Vanguard鈥檚 generative-AI client summaries and Schwab鈥檚 seamless ETF trading exemplify customer-experience investments that deepen loyalty. Regulatory changes like Form N-PORT amendments increase transparency burdens that favor firms equipped with modern data infrastructure.

White-space growth lies in democratizing private-乐鱼体育官网 access and crafting personalized portfolios at scale. Alliances such as Wellington鈥揤anguard鈥揃lackstone blend public and private assets in multi-asset wrappers, redefining the frontier of product design. Fintech disruptors use blockchain for real-time settlement and tokenized fund shares, challenging legacy custody models. Inside the US mutual fund 乐鱼体育官网, long-run winners will fuse low-cost beta, specialized alpha, and digital planning into unified platforms.

US Mutual Fund Industry Leaders

  1. BlackRock Asset Management

  2. The Vanguard Group

  3. State Street Global Advisors

  4. Fidelity Investments

  5. Capital Group (American Funds)

  6. *Disclaimer: Major Players sorted in no particular order
US Mutual Fund 乐鱼体育官网 Concentration
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Recent Industry Developments

  • June 2025: Vanguard launched the Multi-Sector Income Bond ETF (VGMS) with a 0.30% expense ratio, extending its actively managed bond lineup while preserving price leadership.
  • May 2025: The SEC eliminated the 15% private-fund limit for retail closed-end funds, broadening alternative-investment access and reshaping product roadmaps, Ropes & Gray.
  • May 2025: Charles Schwab rolled out the Core Bond ETF (SCCR) as part of its plan to amass USD 2 trillion in advised assets Charles Schwab Corporation.
  • April 2025: Capital Group and KKR debuted two interval funds that combine public and private credit, offering quarterly liquidity Capital Group.

Table of Contents for US Mutual Fund Industry Report

1. Introduction

  • 1.1 Study Assumptions & 乐鱼体育官网 Definition
  • 1.2 Scope of the Study

2. Research Methodology

3. Executive Summary

4. 乐鱼体育官网 Landscape

  • 4.1 乐鱼体育官网 Overview
  • 4.2 乐鱼体育官网 Drivers
    • 4.2.1 Fee compression driven by index-fund price wars
    • 4.2.2 401(k)/IRA automatic-enrolment boosts recurring inflows
    • 4.2.3 Tax-efficient ETF share-class conversions of mutual funds
    • 4.2.4 Rising DC plan participation under SECURE Act 2.0 boosts stable inflows
    • 4.2.5 ETF share-class approvals drive hybrid mutual fund product design
    • 4.2.6 Advisor-driven fund selection shifts mutual fund demand toward multi-asset and flexible strategies
  • 4.3 乐鱼体育官网 Restraints
    • 4.3.1 SEC swing-pricing & hard-close rule raises operational cost
    • 4.3.2 Retail rotation to low-cost ETFs cannibalises active AUM
    • 4.3.3 Cyber-security breaches erode investor confidence
    • 4.3.4 Persistent Treasury-bill yields divert cash to money-乐鱼体育官网 funds
  • 4.4 Value / Supply-Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Technological Outlook
  • 4.7 Porter's Five Forces
    • 4.7.1 Threat of New Entrants
    • 4.7.2 Bargaining Power of Buyers
    • 4.7.3 Bargaining Power of Suppliers
    • 4.7.4 Threat of Substitutes
    • 4.7.5 Intensity of Competitive Rivalry

5. 乐鱼体育官网 Size & Growth Forecasts (Value)

  • 5.1 By Fund Type
    • 5.1.1 Equity
    • 5.1.2 Bond
    • 5.1.3 Hybrid
    • 5.1.4 Money 乐鱼体育官网
    • 5.1.5 Others
  • 5.2 By Investor Type
    • 5.2.1 Retail
    • 5.2.2 Institutional
  • 5.3 By Management Style
    • 5.3.1 Active
    • 5.3.2 Passive
  • 5.4 By Distribution Channel
    • 5.4.1 Online Trading Platform
    • 5.4.2 Banks
    • 5.4.3 Securities Firm
    • 5.4.4 Others

6. Competitive Landscape

  • 6.1 乐鱼体育官网 Concentration
  • 6.2 Strategic Moves
  • 6.3 乐鱼体育官网 Share Analysis
  • 6.4 Company Profiles (includes Global Level Overview, 乐鱼体育官网 Level Overview, Core Segments, Financials as available, Strategic Information, 乐鱼体育官网 Rank/Share for Key Companies, Products & Services, and Recent Developments)
    • 6.4.1 BlackRock
    • 6.4.2 Vanguard Group
    • 6.4.3 Fidelity Investments
    • 6.4.4 State Street Global Advisors
    • 6.4.5 Capital Group (American Funds)
    • 6.4.6 J.P. Morgan Asset Management
    • 6.4.7 Charles Schwab Investment Management
    • 6.4.8 T. Rowe Price
    • 6.4.9 PIMCO
    • 6.4.10 Invesco
    • 6.4.11 Franklin Templeton
    • 6.4.12 BNY Mellon IM
    • 6.4.13 Dimensional Fund Advisors
    • 6.4.14 PGIM
    • 6.4.15 UBS Asset Management
    • 6.4.16 Allianz Global Investors
    • 6.4.17 Amundi US
    • 6.4.18 Columbia Threadneedle Investments
    • 6.4.19 Nuveen
    • 6.4.20 Dodge & Cox

7. 乐鱼体育官网 Opportunities & Future Outlook

  • 7.1 White-space & Unmet-Need Assessment
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US Mutual Fund 乐鱼体育官网 Report Scope

A mutual fund is an investment vehicle that pools money from multiple investors to create a diversified portfolio of various securities. After constructing this portfolio, investors receive mutual fund units proportional to their investment amount. The US mutual funds industry is segmented by fund type, investor type, and distribution channel. By fund type, the 乐鱼体育官网 is segmented into equity, bond, hybrid, and money 乐鱼体育官网. By investor type, the 乐鱼体育官网 is segmented into households and institutions. By distribution channel, the 乐鱼体育官网 is segmented into banks, financial advisors/brokers, and direct sellers. The report offers 乐鱼体育官网 size and forecasts for the United States mutual funds industry in value (USD) for all the above segments.

By Fund Type Equity
Bond
Hybrid
Money 乐鱼体育官网
Others
By Investor Type Retail
Institutional
By Management Style Active
Passive
By Distribution Channel Online Trading Platform
Banks
Securities Firm
Others
By Fund Type
Equity
Bond
Hybrid
Money 乐鱼体育官网
Others
By Investor Type
Retail
Institutional
By Management Style
Active
Passive
By Distribution Channel
Online Trading Platform
Banks
Securities Firm
Others
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Key Questions Answered in the Report

What is the current size of the US mutual fund 乐鱼体育官网?

The US mutual fund 乐鱼体育官网 holds USD 30.09 trillion in assets in 2025 and is projected to climb to USD 39.22 trillion by 2030.

Which fund category is growing the fastest?

The 鈥淥thers鈥� category shows the strongest 9.21% CAGR through 2030.

How is SECURE Act 2.0 influencing fund inflows?

Mandatory auto-enrollment and expanded eligibility under SECURE Act 2.0 create steady payroll contributions that stabilize assets and benefit target-date and balanced funds.

Why are mutual funds converting to ETF share classes?

Conversions enhance tax efficiency via in-kind redemptions, allowing managers to retain strategies while reducing shareholder tax burdens.

Who dominates distribution channels in the US mutual fund 乐鱼体育官网?

Securities firms remain the largest channel at 42.73% of flows, yet online trading platforms are the fastest-growing at a 7.45% CAGR due to digital-native investor preferences.

How concentrated is the competitive landscape?

The five biggest managers control roughly three-quarters of total assets, giving the 乐鱼体育官网 a concentration score of 7 while still leaving room for niche specialists.

US Mutual Fund 乐鱼体育官网 Report Snapshots

Compare 乐鱼体育官网 size and growth of US Mutual Fund 乐鱼体育官网 with other 乐鱼体育官网s in Financial Services and Investment Intelligence Industry